GDM Group has 50 staff, most of whom are based in Wanganui, New Zealand, with sales support teams in Auckland and Sydney. They comprise a highly-skilled and efficient workforce with a pool of combined skills and experience enabling them to come up with design, manufacturing and service solutions for retail display clients.

Managing Directors Michael and Sandra Eden are hands-on at GDM Group, with primary responsibility for marketing and new business development, and policies, procedures and systems.

Staff include sales and administration staff, metalworkers, joiners and in-house designers and product developers. All have regular training and opportunities to upskill in their areas of expertise; many are multi-skilled.

Since late 2006, the company has committed to principles of lean manufacturing and began implementing the 20 Keys programme with the aim of developing and maintaining sustainable, world-class quality standards of production and service. This programme, originally developed especially for manufacturing companies, has re-energised the company culture and is now a fundamental tool in the company’s total quality management system and training programmes. Most training is done internally, bringing staff through from the factory floor to higher-skilled design work while encouraging the development of multi-skilled staff who can cross over into different disciplines.
 
An active committee oversees health and safety, meets regularly and also carries out safety audits of equipment.  Incident reporting is mandatory but no serious injuries have been reported over the past three years.